Empowering India’s kids with global-standard financial literacy

Mission

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At MoneyIQ Pioneers, we’re on a mission to help kids build their Money Quotient (MQ)—the secret superpower for making smart money choices today and tomorrow. In partnership with the Emmy Award–winning Biz Kid$ team, we bring global best practices tailored with an Indian touch to make financial learning fun and relevant.

We empower kids with real-world money skills and an entrepreneurial mindset to confidently navigate an ever-changing world. Our unique “Kids Teach Kids” approach turns learning into a lively, peer-powered adventure where they teach and learn from each other—not just from grown-up lectures.

Vision

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Our vision is to inspire countless kids to gain confidence with money one dollar and rupee at a time. We believe financial freedom isn’t about being rich; it’s about having choices. So join us, and let’s make money smarts a fun adventure for every child!

Fun Fact

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And here’s a fun fact: our MoneyIQ logo was designed by my 10-year-old daughter—and she didn’t do it for free! She charged us ₹1,000 for her creative work, proving she’s already mastering the value of earning. It’s a daily reminder that this program is truly created by kids, for kids, with creativity, curiosity, entrepreneurial spirit, and a little bit of mischief stitched in.

Finance shouldn’t be confusing, overwhelming, or reserved for the wealthy

We’re here to guide you through the noise of personal finance with simple tools, proven strategies, and actionable insights that actually fit into your daily life. Whether you’re paying off debt, building a savings habit, or dreaming of financial freedom, we’ll help you get there—with less stress and more confidence.

"Financial freedom isn’t about being rich—it’s about having choices. Our job is to help you get there."

9000 +

Budgets successfully created using our tools.

Real people. Real experience. Real passion for helping others thrive

Ruchir Agrawal

Co-founder and CEO

With 18 years of P&L, strategy, and business development experience across startups and corporates, Ruchir combines sharp business acumen with a heartfelt mission to equip children with real-world money skills. An IIT Roorkee and Emory University alum, he wants to mentor the next generation with the same skills, tools, and practical mindset he has applied in guiding his own children, helping them build confidence.

Anit Gupta

Co-founder and COO

Bringing 25+ years of leadership experience with global corporations and having set up three startups, Anit blends international expertise with entrepreneurial drive and operational excellence to build practical financial learning experiences. He holds a degree from Emory University and is passionate about making financial literacy exciting and accessible for kids, inspiring them to develop smart money habits early.

Ritu Malhotra

Co-founder and CCO

Having taught thousands of kids and worked across many bestselling titles, Ritu deeply understands what children want and how to make complex money ideas relatable and engaging. She has over 20 years in education and publishing, including with Oxford University Press and Heritage Xperiential Learning School. She holds credentials from Lady Shri Ram College (LSR), Delhi University, and New York University (NYU).

Jeannine Glista

Strategic Advisor for MoneyIQ

Jeannine Glista is the Executive Producer and Co-creator of Biz Kid$, an Emmy Award-winning youth financial education series. She also co-authored How to Turn $100 Into $1,000,000 and has over 25 years of media and business experience. A passionate advocate for financial literacy, she continues to create engaging content that helps young people understand money. Fun fact: she’s also the original Biz Kid!